Back to School is Hectic...finding the right shoe for your child shouldn't be. Carl's Shoes is a traditional sit and fit shoe store is South Jersey, serving shoe needs by measuring every foot every time. The Carl's 2023 Back to school campaign breathes new playful light to a classic brand that has been sizing up the Philly area for over 65 years.
Client: Carl's Shoes
Agency: Idea Lab Digital
Art Direction: Jess Baskin
Creative Direction: Jay Winkler
Animation, Video Editing, Design: Jess Underwood