Art Direction-Layout Design-Logo Design
In collaboration with Synergy Fashion Group, a student-run organization within the University of Delaware. The first in-person show in two years, Drift is a labor of love from the fashion apparel students and art students. I had the opportunity to lead the Art Team and creatively directed a photoshoot and production of a 50-page look book and much of the promotional material for the show. This included social media, video and posters. The theme for this year's show was: Drift. Drift focused on how young people use technology as an method of escape.
In collaboration with Synergy Fashion Group, a student-run organization within the University of Delaware. The first in-person show in two years, Drift is a labor of love from the fashion apparel students and art students. I had the opportunity to lead the Art Team and creatively directed a photoshoot and production of a 50-page look book and much of the promotional material for the show. This included social media, video and posters. The theme for this year's show was: Drift. Drift focused on how young people use technology as an method of escape.
Videos
At Synergy's Fashion shows interviews from the Senior Designers are played before their collection goes out on stage. This is a great oppurtunity for designers to give context and insight to their creative processes.
The look book
Synergy's Art team directs a photoshoot using the designer's collections and then we lay out the photos. This look book was on sale at the fashion show and given to the designers and judges. I directed a team of layout editors and created the collages on some of the spreads.
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Posters
Posters were designed to be put up all around campus to give students a way to purchase tickets. We wanted to create posters that included visually striking images that didn't give too much of the design away. These posters were deigned by Julia Harmon under my Direction
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Photos from the shoot
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