Concept:
EX Program is a digital tobacco cessation tool that meets a user where they are on their nicotine quit journey. And now, its social channels do the same, with science-backed tips, motivation, and a little fun. Quitting doesn’t have to be boring. Scroll for the good stuff.
Content Team: Kyla Hsia, Colby Nelson,
Scripting and Starring: Victor de Avila
Creative Direction: Matt Liptak
Animation, Editing, Filming: Jess Underwood
NRT Series
One of the biggest misconceptions when quitting vaping or smoking is that you have to do it cold turkey. Nicotine replacement therapy, like gum or patches, can help improve your chances to stay quit for good. The NRT series tackles common myths and breaks down different types of NRT.
Fun fact: Our ASMR NRT Video got over 4.2 + Views
Slip-ups and Relapses
Quitting nicotine isn’t a straight line: it’s a journey. A lot of quitters experience shame or embarrassment when they slip up and hit their vape again. The Slip up/ Relapse series helps serve to meet users where they are to alleviate the guilt they might feel about relapsing with humor and tips to get them back on track. Because progress > perfection.
Mindfulness series
When stress hits, reaching for a vape can feel automatic. That’s where the Mindfulness Series comes in. Quick and calming animations designed to help you pause, breathe, and reset before you light up. Because your mental health matters as much as your quit journey.