Art Direction-Social-Video
MUD PLUCK is an extension of Goodwill that collects items that cannot sell at local Goodwills and markets them differently online to help customers find unique pieces. Through video, collage, and animation, MUD PLUCK strives to help support Goodwill by marketing clothes for young professionals. All the outfits presented in Mud Pluck are 100% thrifted or secondhand.
MUD PLUCK is an extension of Goodwill that collects items that cannot sell at local Goodwills and markets them differently online to help customers find unique pieces. Through video, collage, and animation, MUD PLUCK strives to help support Goodwill by marketing clothes for young professionals. All the outfits presented in Mud Pluck are 100% thrifted or secondhand.
Instagram Ads
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These videos would live on Instagram. They are meant to be short so you think to yourself-"what is this? and click on it"
Animated Fashion Ads
These videos would live as commercials as Ads between shows or before youtube videos. Each video is comprised of 1 look and feature animation using old wallpaper to highlight thrift store aesthetics.
