Concept:
To coincide with WorldPride 2025, taking place in D.C., EX Program partnered with world-famous and award-winning drag queen Katya Zamolodchikova (known for RuPaul’s Drag Race, The Bald and The Beautiful, and Trixie and Katya). During World Pride, EX Program was promoted through authentic social media post by LGBTQ+ Influencers and bespoke ads in apps, including Uber, Lyft, Grindr, and LEX.
Creative + Copy Direction: Matt Liptak
Design + Animation: Jess Underwood

